Why does good copywriting matter for business?
Boring leads to snoring
Call me old-fashioned, but my heart sinks every time I encounter sloppy grammar, blatant spelling errors, bland statements, formulaic blog posts, and boring news online – and I know I’m not the only one.
Unbelievably, much of this terrible copy is often juxtaposed with the guarantee of a professional service. The very worst offenders make this promise whilst also spelling “professional” incorrectly.
This breath-taking irony could not be more profound. Would you trust a lawyer or a web designer who can’t even be bothered to use a spell-checker?
Be remembered for all the right reasons
Such catastrophic errors can be avoided by hiring someone who is able to convey your message with simplicity, clarity, and precision; someone who excels at writing captivating and compelling copy. In other words, a professional copywriter.
Whether you’re running an existing business or launching a new project, you’ll need to find the right words to communicate effectively and professionally with customers and partners.
This involves carrying out an honest and objective appraisal of your website and other marketing content, from your ideal customer’s perspective.
Explain, describe, assure, persuade, convert
Words can make or break a business.
The best copywriters
The best copywriters will always write with your target customer in mind, crystallising your central message, clearly and concisely.
The best copywriters understand that, while your marketing copy needs to be easy to understand, it also needs to be engaging, creative, persuasive, informative, reassuring, confident, professional and original.
The best copywriters are able to express your brand’s unique voice consistently, across all marketing channels.
The best copywriters know how to implement techniques that will compel consumers to take the desired action.