As you do this, you should ask yourself whether your website, brochures, social media channels and other marketing materials:
• clearly explain and describe your product, service or idea to consumers / audiences;
• assure potential customers that you are able to solve their problem or satisfy their needs;
• persuade potential customers that you are the best person or business to supply what they need;
• instill a sense of trust and reassurance in you, your business, and your offer;
• include clear and prominent calls-to-action;
• successfully convert your website visitors into satisfied paying customers or investors.